Ads Campaign Analysis of "SOSRO Kilau Ramadhan"

Advertising Campaign already used for to know “It Works or Not”. In this topic, we explain about the kind of Sosro’s Ads Media, Time periods and target of ads, Sosro’s promotion strategy and Share after ads. The theme of Sosro’s Advertising Campaign is “KILAU RAMADHAN”. This activity used for fulfill the Ramadhan with positive thing.

Sosro uses Through The Line (TTL) as a way to advertise their product. It is using both ATL and BTL communication channels to build brands, such as the internet, exhibitions, display ads on billboard and commercial on TV.

Sosro Company uses many media to improve their product, which are:

• Print Media

They often use print media as one of the advertisement media. There is Headline of Kilau Ramadhan, Body copy of the Kilau Ramadhan Event, Company name & logo always include on there, Tagline of Sosro “Apapun.. Enaknya minum Teh Botol Sosro” and Extra information about the company which support this event.

• POS Materials

The advertisement put on the place which sells the product. Point Of Sale material includes: posters & stickers which is displayed in the stores and in different areas.

• TV Commercials

As everybody know that TV is a most common entertaining is the most attractive way of doing advertisement. Sosro Company does TV Commercials on different channels.

• Billboards

Sosro is very much conscious about their billboards and holdings, they have so many sites in different locations for their billboard, and absolutely never forget to catch their customers with the greatest motto “Apapun.. enaknya minumnya Teh Botol Sosro”


Sosro Promotion Strategy

Advertising Techniques
From the Commercial TV Advertisement, we can know about techniques which is used by Sosro. They use Peer approval associates the product with social acceptance by friends or peers.

Share after Ads
Sosro is the Indonesia-renowned tea bottle and this company currently operating through out the Indonesia archipelago, with totally costumer is about 36.9 million. The review of increasing sales after promoting product in many media.

The conclusion of Ads Campaign Analysis is GOOD. Because the company use TTL well, always give attention of AIDA concept so it gives attractive ads for the customer and also they proof by their share after ads, they can be successful by the ads which is shown.